Tmj Brochure
Tmj Brochure
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French Brochure $39.99 French Brochure - Giclee Print |
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Taking Control of Tmj $31.28 A TMJ specialist teaches readers how to deal with pain, and then shows how to prevent symptoms by eliminating bad habits and controlling stress. 20 illustrations. 20 worksheets. |
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Niprcc Brochure $24.99 Peter Higginbotham Niprcc Brochure - Photographic Print |
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The Tmj Healing Plan (Paperback) $23.71 Citing the pervasiveness and expense of TMJ, an accessible guide to related pain management offers tips on posture, tongue placement, and physical exercises, in an illustrated reference that includes options for reducing or even eliminating specific issues. Original. |
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Fibrocartilage in the Articular Disc of the Temporomandibular Joint, Tmj $24.99 John D. Cunningham Fibrocartilage in the Articular Disc of the Temporomandibular Joint, Tmj - Photographic Print |
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Dental Practice Act: Search Engine Optimization for Your Dental Practice
In this article, I would like to share with you how to make Search Engine Optimization (SEO) work for you as a dental practice act. It is one of the most helpful tools that you can have as an act of making your dental practice become more successful in the process, by getting in more patients into your practice. And this is something we focus specifically at our dental practice website! In this article, I'm going to show to you how you can convert new patients efficiently as a good dental practice act on your part.
Now, the way that you sell SEO stuff is that you ask the client common things: "Are you or are you not doing anything related to SEO?"; "Are you generating patients from the web?"; or " Have you ever done some SEO... and how's that working for you?". And you'll see if there is any interest in their answers ( it's just like SEO assessment stuff). The reality today is that the landscape of dental marketing in general is changing! And if you don't realize that, it's time to realize it... because it is. The advertising rates of the yellow pages ( which might be trying to do some things to get people in because they are diminishing), and especially the advertising rates in newspapers as well, are all going up. But what's bad is that readership of newspaper from 1990 to 2000 drops from 53% readership to 37% readership. And that was 8 years ago... so just imagine 8 more years for that! And when I'm in a seminar or stuff like that, in a room, I ask the people: " How many of you, when you need to find something like a new story or anything, and you have a laptop open, and then you just go to the computer and go online; to Google, your hompage, or wherever..?". Then what happens is that whole room raises their hand! And that's one. The other thing's that true is like Cable and TV's getting tougher and tougher because you're competing with TVO and DVR. Radios are getting tougher too for the same reasons, because you're competing with satellites, IPods, Itunes, and some people just like download MP3 players with songs, and they're not listening anymore to the radios like they used to. And let's go to the generation of the "baby-boomers" and the senior market. Now, logically you think that they're the slowest group to go to the Internet. But what all the researches are showing are that the baby-boomer market does all their research online, and does the majority of their buying through online stuff. No longer are they going to the yellow pages like they did before (even consumer reports they find that stuff online too). So when you look at these two populations, the big trend in the Internet now is the whole social media (myspace, facebook, Youtube), we see people posing their own profiles and chatting and dating and all that kind of stuff. Well, besides teenagers the fastest growing population of people getting involved with that are people over the age of 55. Another thing that is important is that when people are searching for sites related to their keywords, say , "Cosmetic Dentistry", you type in that keyword, there will probably be 10 million websites that's going to get pulled up! Google will pull 10 million sites. Now, if you're not very, very specific, first of all Google will dump you because, for example, you type in “TMJ treatment Illinois”, Google is looking for the website that is all about TMJ treatment that also exists in that area, and it's because they want to make sure that the patient or the user of Google gets the best user experience! So, the whole cage of having just one big brochure site is gone! Now, when my patient is looking for “Implant Dentistry”, I want my patient going straight to an "Implant Only" page (that talks only about implants). And the other thing is that what's really occurring in three years time, I will make a prediction that 70-80% of the niche specific patients like Implants, Sedation, Cosmetic Dentistry, etc., the best patients are going to be coming from the Internet, and that's where they're going to be looking first! So as a dental practice act, if you are not doing anything today, you're goal should be the No. 1 page of Google in the natural organic search engine component.
I'll tell you another thing. You can go on a couple of keywords that are some of the hottest keywords in dentistry, and my associate, Lloyd Irvin, taught me a strategy that in two weeks we're already in the top page ( I have two spots already), you know organic search, which is the natural searches, which is all free domain. So any business that comes in through that, it's free money! There's no advertising cost, there's no marketing cost, it didn't cost me any money to do the actual tactics! But that's what we do for dentists. That's why it works so well. And if you're not doing something like this as a dental practice act, you'll be missing the boat, and somebody else in your area will get there first. There are actually so many strategies, but I will keep it as simple as that. And if you're not doing it, you just have to start investigating it and just make sure you get moving with it. And that's that!
And there's other things that you can do. For example, if you're an implant doctor, sedation doctor, or cosmetic dentist, your transaction size can justify affording the up-front fee plus the monthly payments. One or two good patients a year will pay for the whole thing! Now, the one thing that would be fair is that there are some strategies that Lloyd and I teach that will get the doctors on top of the search engine ranking really, really quickly on some keywords. But where the real magic bullet is that in 3 months, in 6 months, in 9 months, in 16 months, that's where it starts kicking in and that's where our free money starts coming full circle! So for me, that's not even a question as to whether or not you should be doing it as a dental practice act, it should be a must at this point. There are other questions like “Should you be using video?”. Well, yes. One of our strategies is that we put video up in all these social media sites for you and then all these videos have links back to your niche specific site that we create for you. But another important question is that “What are you going to do after they opt in? And what do we do to get them to call?”. And the reality is that video marketing is probably the No. 1 most effective strategy! Lloyd and I are testing new things every month on different websites, different best ways to convert and to find the best thing possible, and then we're going to work on improving that. If you think about it, most people think that in terms of “Well, would I get a patient from it?”. That's one thing. But what we want to know is how many leads do you get, how many visitors came to your website, how many opted in, and how many spent money with you. And those are all in terms of percentages. So, say, there a hundred people who visited my site, and 20 opted in (and that's 20% conversion rate to a lead) and then two came in as patients. So I got a 2% overall views to a new patient coming in. Now, what if I could improve that to 5%? Then you get that kind of percentage. And now, you go “Now we got a 5% conversion ratio,we just bumped up our overall revenue by $360,000. How do i get more traffic?” Lloyd also teaches the whole "Traffic + Conversion = Cash" formula. And the only way you can make more money is to increase your traffic; and as you increase your traffic, that's one way of increasing your money and increasing your conversion. And if you can increase both of them you make more cash! And so our niche specialty is working on both of those things, and that's what we do as a dental practice act.
Now, the biggest marketing that people make is that they don't follow up once they have the leads. They don't have any opt in pages, and once they get the name and e-mail they don't know what to do. Now, as a dental practice act, what I advise you is that you should go for name and email first, then go for full address; then we start putting them in a conversion sequence where the first few e-mails are really like their educational emails. And then on day 5, day 7, day 10, day 30, or even day 360 we're still e-mailing them and inviting them into the office! But you have to remember that you don't know when they're ready to buy. So that's why we have to keep in touch with them and send them real direct mail, because of spam filters as well, where 40% of the emails are getting stopped by these spam filters. So that's why we mail so much just because we would be losing half of our revenue if we don't go for direct mail!
Log on to our dental practice website, www.DentistProfits.com and also get a free CD and Book titled, “How To Predictably Grow Your Practice 25-35% Every Year While Enjoying More Control, Time Off, And Bottom-Line Net Profits!”.
About the Author
My name is Ed O’Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!
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